The Challenge

A new Pakistan-based entrepreneur wanted to start selling on Shopify using cash-on-delivery. They had a product idea but no store, no ad account, no logistics partner, and zero digital marketing knowledge. They came to Creator Biz with a budget of Rs 10 Lac to get started.

Our Approach

We started with a full product research and market validation phase. Once the winning product was confirmed, we built a mobile-first Shopify store optimised for Pakistani consumers with COD as the primary payment method.

All ad creatives were produced in-house — 100% Shariah-compliant with no inappropriate imagery. We launched Meta campaigns targeting specific demographics in Lahore, Karachi, and Islamabad, then expanded nationally based on early performance data.

The Results

With only Rs 2.6 Lac in Meta ad spend, the store generated PKR 3.12M in one month — a 12x return on ad spend. The 80% delivery ratio is exceptional for Pakistan's COD market, achieved through careful product selection and our vetted courier partners.